Neat Streets has undergone a few ch-ch-ch-changes in the last few months!!! January 2018 saw the launch of our new logo and we have now launched our new website in September. Students have been with us every step of the way helping us to make these important changes and we look forward to the further evolution of the Neat Streets Programme heading into the 2018/19 academic year.
As the Neat Streets Programmes major graphical representation, the logo anchors the Programmes brand and becomes the single most visible manifestation of the programme. For this reason, we believed a well-designed logo was essential to the future of the overall marketing strategy of the Neat Streets Programme. The previous Neat Streets logo served the requirements of the Programme since 2011, but we seized an opportunity to give it a fresh look. We believe that our new logo is a stronger, more attractive, and memorable logo that will effectively communicate a feeling of trust and experience with our students and teachers.
The Neat Streets website acts as the central hub for adding and publishing new content relevant to the Programme, therefore, we wanted to ensure that the website was finely tuned to provide the best possible experience for students and teachers. While the previous version of the website has served the requirements of the Programme since 2011, we have now launched a new, updated, website. It is our hope that this new platform will better facilitate the current requirements of the Programme and improve the experience for our students and teachers. The update to the website means there will be a flawless user experience on both desktop and mobile devices. This update is important as most people are now browsing the web from their phones and Google is starting to determine where a site ranks based on how a website renders on mobile, rather than on desktop. A redesign of the website is also a perfect opportunity to re-evaluate the message of the Programme and re-work online content to ensure it resonates with our students and teachers.